Do you think of Affordable SEO and web design as separate elements of your website? You shouldn’t. user-friendly web design helps a lot of your Search Engine Optimisation of SEO.

So, while designing your website, you should always keep your target audience and their tastes and preferences in mind.

Tips for creating a user-friendly site from Google:

Give visitors the information they’re looking for

This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.

Think about the words users would type to find your pages and include those words on your site. Always think of a user-friendly content the same way you think of a user-friendly web design. This was the first thing we consider in one of our web design in Manly.

Make sure site linkable and discoverable

According to Google, “Only natural links are useful for the indexing and ranking of your site.”

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Web Design: make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link.

If features such as JavaScript, cookies, session IDs, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Related Posts: 

• SEO and Web Design For Traffic and Business Branding

• Elements of a Mobile-Friendly Web Design

• Elements of an Affordable Web Design

Things to Avoid in creating your user-friendly website

Don’t fill your page with lists of keywords:

attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don’t feel obligated to purchase a search engine optimization service.

Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines.

Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don’t use images to display important names, content, or links.

Google crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.

Don’t create multiple copies of a page under different URLs.

Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page. More information about canonicalization.

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A mobile friendly website makes a website more accessible.

Mobile users access the internet whenever they want, and wherever they are. The main reason they browse the internet from their mobile phones, is the instant need and the inaccessibility of a desktop computer.

A website that is not mobile friendly can push the visitors to abandon and look for another more convenient to navigate. For this reason, websites are developing responsive designs, to be accessible at any moment and with any device (smartphones, tablets).

A responsive design improves a website’s user experience.

When a website is browsed from a mobile or tablet, it switches from a horizontal layout to a vertical format causing a different display of text and images. Responsive web design (RWD) manipulates the site to properly fit the screen of the device used rather than maintaining the same structure and shrinking the images and text sizes.

As a result, this automatic adaptation improves the user experience by providing a more convenient navigation and an easier way of exploring the website.

A responsive web design is cost effective.

Before the introduction of RWD, website owners used to create several versions of the same site to accustom to different sizes. This doubles and even triples the tasks as the content updates and source codes are done separately for each version. A responsive web design can adjust to all screen sizes for a single source code for your site, and a single content management system. In addition, one responsive website means one access to the analytics. Google analytics tools report insights of the different devices used to navigate the website.

A mobile friendly website increases sales.

While online buying is growing remarkably, more and more shoppers are using their mobile phones to purchase goods online. In 2013, 10% of the region’s online purchases were made via mobile, and this percentage is expected to reach 20% by 2015.

Therefore, it would be a smart strategy for e-commerce websites to expand to mobile with a responsive design. This upgrade will, as mentioned before, improve the user experience, creating higher opportunities for completing an online sale.

A mobile optimized site empowers Google ranking.

In Australia around 96% of Internet users search on Google whenever they are looking for something. For this reason, all websites work hard on their SEO to appear in first results of Google search to get good exposure.

A crucial step in optimizing a website is to create a responsive web design because, in general, Google detects if a website is mobile friendly and favors it when displaying results for searches made through mobiles devices. This is especially the case when the query is related to local services.

In conclusion, responsive web design improves a mobile site’s performance and user experience across many devices and screens. And as seen and foreseen, the mobile internet penetration is on the rise so establish your mobile friendly website and gain a competitive advantage.

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