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Mobile users access the internet whenever they want, and wherever they are. The main reason they browse the internet from their mobile phones, is the instant need and the inaccessibility of a desktop computer.
A website that is not mobile friendly can push the visitors to abandon and look for another more convenient to navigate. For this reason, websites are developing responsive designs, to be accessible at any moment and with any device (smartphones, tablets).
When a website is browsed from a mobile or tablet, it switches from a horizontal layout to a vertical format causing a different display of text and images. Responsive web design (RWD) manipulates the site to properly fit the screen of the device used rather than maintaining the same structure and shrinking the images and text sizes.
As a result, this automatic adaptation improves the user experience by providing a more convenient navigation and an easier way of exploring the website.
Before the introduction of RWD, website owners used to create several versions of the same site to accustom to different sizes. This doubles and even triples the tasks as the content updates and source codes are done separately for each version. A responsive web design can adjust to all screen sizes for a single source code for your site, and a single content management system. In addition, one responsive website means one access to the analytics. Google analytics tools report insights of the different devices used to navigate the website.
While online buying is growing remarkably, more and more shoppers are using their mobile phones to purchase goods online. In 2013, 10% of the region’s online purchases were made via mobile, and this percentage is expected to reach 20% by 2015.
Therefore, it would be a smart strategy for e-commerce websites to expand to mobile with a responsive design. This upgrade will, as mentioned before, improve the user experience, creating higher opportunities for completing an online sale.
In Australia around 96% of Internet users search on Google whenever they are looking for something. For this reason, all websites work hard on their SEO to appear in first results of Google search to get good exposure.
A crucial step in optimizing a website is to create a responsive web design because, in general, Google detects if a website is mobile friendly and favors it when displaying results for searches made through mobiles devices. This is especially the case when the query is related to local services.
In conclusion, responsive web design improves a mobile site’s performance and user experience across many devices and screens. And as seen and foreseen, the mobile internet penetration is on the rise so establish your mobile friendly website and gain a competitive advantage.
Article Source: [http://EzineArticles.com/