Affordable SEO for Small Business in Sydney

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September 4, 2019

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Affordable SEO Services

In response to this COVID-19 pandemic, Grow My Business Online (GMBO) is dedicated to offer its digital marketing services to every Small and Medium Enterprise (SME’s) who are looking to optimise their online visibility especially during this community quarantine period.

There is definitely an affordable SEO for small business in Australia, an affordable SEO package that is customised and suitable for every local business in Australia.

Grow My Business Online offers cheap and very affordable SEO, web design and social marketing to our fellow Australian. We consider it a privilege to be a part of helping our small business owner from the devastating effect of this pandemic.

In this modern age of technology, there are literally billions of websites that can be found on the Internet. There is much information about almost everything under the sun on these websites, but finding the right website can be a very daunting task.

How to rank high in search engine?

If you have ever wondered why some websites are ranked very high in search results while others do not fare very well, then this is because of something that is called Search Engine Optimization or SEO for short.

If you want to learn how to get more customers for your small business, then you will have to learn a thing or two about affordable SEO for small business.

Search engine optimization can have many beneficial effects for your business and if you want to stay ahead of the competition, then it is best to learn affordable SEO for small business that you can use to improve your website’s rankings in search engine results.

SEO – a long-term and continuing process

Affordable SEO for small business is a long-term process and you cannot rush things.

In fact, you will probably need to spend a few months working with your search engine optimizer before you will see any visible results. You will also need to take the time to make sure that all of the small business SEO practices that you use are legitimate.

Using questionable SEO tactics are often frowned upon by search engines and worse comes to worse; actions like these could result in a ban. Do not be fooled by short-term gains because in the long run, the search engines will eventually find out what you are doing.

The Basic Services of an Affordable SEO

An affordable SEO for small business must at least have the following strategy implemented for your website search engine optimisation:

Keyword Volume Analysis – Much effort on research must be laid on keyword selection and analysis, and it is very important to set realistic objectives.

This is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Keywords are usually broken up and grouped based on the number of words within the query phrases.

Website Audit – You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.

Link Building Services – In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
Content Marketing & Optimisation – Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand.

You should also be aware that search engines guard their search algorithms zealously. While SEO professionals can sometimes figure out these algorithms, search engines also change them regularly.

However, affordable SEO for small business can help you make sure that your website is visible to most search engines and this can result in a higher ranking in search results.

Do you have a business which you want to give a head start in the very competitive internet marketing world? Then you know that affordable small business SEO will play an integral part in your marketing campaign.

Affordable SEO Combine with Other Marketing Strategies

In reality an affordable SEO for small business works even better when combined with a number of other marketing and advertising strategies.

Paid Advertising

Paid advertising, in particular, Pay Per Click (PPC) advertising like Google AdWords, Yahoo Overture and Facebook Ads, is a great strategy to produce immediate results. It can start to produce results from day 1.

However, you need to consider that pay per click campaigns typically hit a ceiling in form of the budget that is being set – it simply cannot be leveraged beyond the minimum cost per click.

That’s where it works well in tandem with SEO, because an SEO strategy can produce long-term leverage based on some of the information collected by the PPC campaign (keywords, ad copy, traffic numbers, etc). When the results of the SEO campaign start to kick in, the budget can slowly be re-directed to SEO as it is more leveraged and can therefore has a lower the cost per lead.

Video Marketing

Online video marketing is a great way to build an emotional connection with your audience and improve your presence online. For example, you can film a presentation or an event and then share it online. Now you can connect with your audience without actually having to be there. A disadvantage of video marketing can be the high cost associated with high quality and well-produced videos.

In any case, you can have the best quality and well-produced videos on your website, but if nobody sees them they are not going to create an impact for your audience.

Therefore creating an optimisation campaign that increases your rankings and exposes your videos to more people will help you get a better return on investment from your marketing budget.

On the other hand, if you’ve created an online video channel, such as YouTube or Viddler, to increase exposure for your videos, you can optimize each video so that they show in the search engine and video search results. As a result your videos, your website and your business get even more exposure!

Social Media Marketing

Although many businesses are now starting their own social media campaigns, it remains difficult to prove a good return on investment (ROI) with social media. In many situations, the return is measures in “brand engagement” and “business exposure”. Although undoubtedly important, it is difficult to calculate a return.

However, combining social media with SEO helps to increase the visibility of your business beyond the enclosed social media networks and allows customers to find your business based on keywords rather than connections. That said, SEO and social media work well together, because most search engines, including Google, now consider social evaluation an important vote of confidence for your website.

Public Relations

Public relations, whether focused online or offline is all about letting people know about your business, creating your brand and adding credibility. Gaining coverage in mainstream news publications, and creating an online buzz with bloggers and social media is a great way to get increase your profile.

Often, an increased profile will generate an increased search volume of your business or your industry. And of course you want to be the business that is found.

That’s why SEO and Public Relations are the perfect marriage. They combine to get your business and brand in front of even more people and they work together to leverage the credibility you receive from news coverage, keynote speeches, and other public events.

Affordable SEO Consultant for small business

Grow My Business Online takes pride in our high level of customer service and, thus, we endeavour to get back to you as quickly as possible with an answer to any of your questions or enquiries.

Please contact us today to learn how we can take your business to new heights. We are always happy to provide obligation-free quotes and offer in-depth explanations for any of our professional services.

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