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Pandemic Marketing

Online digital marketing during this pandemic period is an essential part of all small and large businesses. The term “Fight COVID with digital marketing” has become the motto to stay in business and overcome the pandemic brought by about by the COVID-19 outbreak. 

Today we often hear the words “social distancing” and “community quarantine”. These are words that have become the nightmare of our local and international businesses; and because of the social distancing policy, doing business will not be back to normal for perhaps a year or more. 

If your customers and prospects are keeping the social distancing policy, then how will you grow your business? How will your prospects reach you for the products or services they need from you? 

Fight COVID-19 with Digital Marketing Strategies 

Survival strategies are what every business owner must possess and invest in especially during this difficult time. Without these strategies your business will just become a part of history. 

Therefore, in order for you to “Stay in Business” you have to fight COVID-19 with digital online marketing strategies and skills. 

So let’s talk about strategies: 

Digital Marketing Channels

What are digital marketing channels? 

Digital marketing channels—include websites, email, social media, organic search, paid search, mobile and display ads.

Each digital marketing channel is unique in terms of structure, objective, features or tools, and even the audience it attracts. 

This raises a very important question: which channel can give the best ROI? It goes without saying that you need to look at the data to help you determine where you should focus your digital marketing efforts.

Websites for Every Business 

No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

It’s more common for businesses to have a website than it is not too. As a result of this, consumers are generally turned off by companies that don’t have a web presence. 

This is one of the biggest reasons why small business websites are important. A website not only puts the business out there, it makes itself known.

Every business can enjoy affordable website or web design and have their own business website, because there are now many digital marketing companies that offer cheap website design. 

Social Media Marketing 

Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers.

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behaviour, and location. If you really know your customers, you can use Facebook advertising to engage them.

Search Engine Marketing 

Search engine marketing can be described as the elevation of web pages by increasing the visibility or ranking the business strategy higher than other competitors on the search engine result pages (SERPs) through paid advertisement to search engines.

Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase, compared to other sites such as social media where users are not explicitly searching for something.

Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising such as Google Adwords is non-intrusive and does not interrupt their tasks.

Search Engine Optimisation 

It is a great way to increase the quality of a website by making it user-friendly, faster and easier to navigate.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. 

SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimised website is more likely to have more customers and make more sales. SEO is essential for driving traffic to your website. 

With the right SEO strategy, any website can rank well in Google as long you follow the guidelines and good practices of Google SEO.

Here are 8 Reasons Why Your Website Needs Search Engine Optimisation. 

Content Marketing 

Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraging conversions by giving consumers the information they need to make an educated purchasing decision.

Email Marketing

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.

COVID Marketing Resources

Here are few of the resources that you can refer to, to gain more insights on how you can stay in business in spite of the pandemic. Always remember, that a quitter never wins, and the winner never quits. The fact that you are here reading this article is because you are that type of person that never quits but does everything to win over this crisis. 

How to Adapt Your Marketing During the Coronavirus 

What The Coronavirus (COVID-19) Means For Marketers

Digital Marketing Amidst Coronavirus (COVID-19)

5 Ways to Do Smart & Responsible Marketing During COVID-19

The Impact of COVID-19 on Social Media Marketing

Crisis management: marketing during Covid-19 

The impact of COVID-19 on media strategy 

Need a little help with your digital marketing?

We understand that it is a turbulent and stressful time for everyone, especially those who run a business. As you can see from the information above, it doesn’t have to be bad news. As a business owner, you are likely no stranger to adapting; this is just another one of those times.

At Grow My Business Online (GMBO) we can help with everything from building a website, to a range of other services via our full digital service list which includes online marketing and social media. We work with you to create a personalised strategy that will help you succeed.

Our skilled team works closely with all of our clients towards achieving their goals with cost-effective online strategies. Think of us as an extension of your team. It’s a very strange time for everyone right now, but with our help, you can ensure it’s business as usual. Get in contact today and let’s get started.

Contact Zane

The post Affordable SEO: Stay in Business, Fight COVID-19 with Digital Marketing appeared first on Grow My Business Online.

• Affordable SEO Services
• Affordable Website Design
• Graphic Design
• PPC Campaign Management
• Social Media Marketing 
• Content Marketing Strategy and 
• Web Hosting

Why Search Engine Optimisation is important?

Are you running a small business? Or perhaps you have just decided to open your own gift shop or wish to start your own professional services in Sydney? Then check out this article on why you should invest in SEO for small business, and how to take advantage of the benefits of SEO. 

They say SEO is expensive, but the truth is we offer a very affordable seo service for small business in Sydney. But before the negative rumours about SEO pop-up in your mind, the following are some reasons why your small business must invest in SEO for small business.

According to SEO Statistics:

• 81% of people perform some type of online research before making a large purchase or decision. 

There are approximately 40K searches performed on Google every second, which is roughly 3.5 billion per day and 1.2 trillion searches per year. 

You can’t ignore that these huge numbers of searches on Google will eventually translate into website traffic, product engagement and conversions into sales.

If 81 percent of your local target market are looking for the type of product and service that you are offering, then neglecting SEO at the early stage of your business is a sure way to becoming the underdog of your competitor. 

• 93% of online experiences begin with a search engine.

If you want to win that first impression from your potential target market, then investing in your website design, web structure and improving your online visibility in the Google search result is the beginning of winning that online experience of your target market. 

• Google currently holds 94% of the total search engine market share,

So how did you find this blog post? Most probably by searching on Google. So investing in Search Engine Optimisation (SEO) means taking a part of Google’s Market share. If we did not invest our time and resources in SEO, then you probably would not have heard about us and our affordable SEO for small business.

Investing in SEO is a smart long-term plan for your business growth.

• 61% of internet users perform research of a product online before making a purchase.

If 61% of your local target market is researching online about your business and your competitors, then how can you afford not to be seen in the top of the search results on Google? 

Make SEO your primary online marketing strategy. You can contact us for a free consultation about local seo services.

Photo Credit: searchinfluence.com

• 88% of consumers trust online reviews as much as they trust personal recommendations.

This is one major factor of online marketing that you can not ignore. While there may be no question that you have a great product or service, if you have no online reviews then you have no way of reaching this vast amount of online consumers. 

The only way for online consumers to trust your product and service is through your positive online reviews; and by being highly visible in the Google search engine results.

As a local business, you must know the importance of positive online reviews.

• 86% of people look up the location of a business on Google Maps.

Your business would definitely benefit from being a part of a business listing and location service supplied by Google with Google My Business. The visibility of your Google My Business Page will eventually improve as you continually invest in your website SEO.  

• 72% of consumers who perform a local search visit a store within 8 km of their current location.

According to a survey, 82 percent of smartphone shoppers conduct a search for the search term ‘near me’. So If you are investing in your website Local SEO, then your local business site will win that traffic and all the clicks from “near me” searches from your potential clients, who are searching within 8 kilometres from your business location. 

The search term “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time.

photo credit: crazyegg.com

• 78% of location-based mobile searches result in an offline purchase.

According to Google statistics, 57% of the people who used mobile search to help them in their buying decision are likely to visit the store; and 40% are more likely to call a business. And that 51% of those conversions are more likely to make a purchase. 

So if your potential customers are searching for your services on their smartphones, will they ever find you on the Google search results page? If not, then you will miss many business opportunities. 

And if 40% are more likely to make a call to a business, then the result of the research which shows that inbound calls converts to 10 times more website leads is not only impressive but also requires a bold action on the part of local businesses to strive to rank in Google mobile search.

• 55% of marketers say blog content creation is their top inbound marketing priority.

Perhaps, you may be wondering how are we going to attract those potential customers and buyers on the web? Well, according to many marketers, it is just a matter of consistently blogging relevant and timely articles that  answer your customers queries about your products and services. 

But of course, SEO is not just a matter of content creation, the content is the foundation of getting traction from the search engine. Having relevant articles and blog posts on your site gives you an advantage over your competitors. 

photo credit: digital-muscle.com.au

• Voice Search is used by 57% of Australians. 

If your business is planning on targeting the Australian local market, you really can’t afford to ignore the fact that 57% of Australians are using voice search. You have probably used it yourself when searching on Google. 

Voice Search is making life easier for every smartphone owner when searching on Google. 

According to Comscore, 50% of all searches will be voice searches by 2020. And there was an estimated 1 Billion voice searches as of January 2018. 

Are you prepared for the next wave of modern search? Position your business for the voice search now by investing in our affordable SEO for small business. 

SEO Consultant for Small Business in Sydney

We at Grow My Business Online are dedicated to be of service to the business community in Australia in the areas of Website Design, Social Media Marketing, PPC and Search Engine Optimisation. 

Grow My Business Online take pride in our high level of customer service and, thus, we endeavour to get back to you as quickly as possible with an answer to any of your questions or enquiries. Please contact us today to learn how we can take your business to new heights.

The post SEO For Small Business – Why it is a necessity? appeared first on Grow My Business Online.