By Jovia A. D’Souza

The bottom line to set up a successful online business is to get as much targeted traffic as you can to your site. However, this is easier said than done because there is no one strategy you can apply.

Website owners do consider SEO because it helps climb the search engine rankings, but website design is a component that is often neglected. It’s only worked on for the sake of aesthetics.

If you want to know how SEO and website design can impact your growth potential as a business, you should read on.

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Good Website Design

Website design determines user experience, hence, is significant. Bad user experience will eat into traffic.

Load time – The layout, the visuals and design elements have a major say in how fast your website loads. Slow-loading websites are a major put off. Studies show that people wait for only 3-5 seconds for a page to load. If it doesn’t, they switch.

Layout – Very busy and complex layouts complicate the eye. How you structure your content also affects your ability to built trust. Important content should be visible at a glance; place it front and centre. Having to click through repeatedly can get very annoying. Keep everything easily accessible.

Visuals, font and colour schemes – It is advised that you do not use stock photography. Also, do not use too many visuals on-page; it gives a cluttered look. Avoid premade templates; work with a web designer to craft a design that reflects the motto and practices of your business.

Small and excessively cursive font styles are hard to read. The colour scheme you choose should not be too jarring and neither too dull. Keep the look and feel consistent throughout. Use colours strategically across your website with bolder colours for headlines.

Poor web design can make it impossible for users to read what they came to your website to do.

Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site.

And if no one can get the information they want, what’s the point?

(by Kristopher Jones – Search Engine Journal)

Mobile optimization – Given the multi-functionality of smartphones, we use it for making phone calls, texting, chatting, checking emails and web browsing as well. Hence, responsiveness to mobile platforms is the watchword. Otherwise, you will have to set up and maintain two sites and it can get quite overwhelming.

The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing.

More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.

Without a mobile-friendly website design, you could be accidentally alienating half of your users. That is massive.

A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet.

(by Kristopher Jones – Search Engine Journal)

Pop-up advertisements – Although you are looking to monetize your website with all those ads, it’s distracting if one suddenly pops up while you were engrossed in reading. If you must include ads, keep them in prominent places but not where they would interfere with other activity.

Use HTML5 to increase page views. When designing your website, opt for design trends that will stand the test of time; those you won’t have to keep upgrading.

Search Engine Optimisation

Search Engine Optimization (SEO) takes care of the content aspect of your website. It is the SEO practices that get you exposure on search engines.

To start with, create rich content, that’s informative, easy to understand, authentic and reliable.

Instead of saying everything on one page, plan a particular topic for each page. Target a specific keyword for every page. This strategy helps because the search engine bots crawl from one page to the next when indexing websites.

Look up the list of high ranking keywords for your respective niche and include them in post-content and meta-tags. It should also be included in the title and Meta description. Keywords help your content to be found.

Break up your content so that it is easier to read. Use bullets and numbering. Use subheadings so that website visitors can choose what they want to read rather than having to read everything. Divide the content into paragraphs.

SEO Agency Sydney

If you need a hand with SEO and web design to get your website on the 1st page of Google, you can contact us for an affordable SEO and Web Design for your small business.

Our Digital Marketing Services:

• Affordable SEO
• Affordable Web Design
• Affordable PPC Marketing
• Affordable Graphic Design

Article Source: [http://EzineArticles.com]

The post SEO and Web Design For Traffic and Business Branding appeared first on Grow My Business Online.

Do you think of Affordable SEO and web design as separate elements of your website? You shouldn’t. user-friendly web design helps a lot of your Search Engine Optimisation of SEO.

So, while designing your website, you should always keep your target audience and their tastes and preferences in mind.

Tips for creating a user-friendly site from Google:

Give visitors the information they’re looking for

This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.

Think about the words users would type to find your pages and include those words on your site. Always think of a user-friendly content the same way you think of a user-friendly web design. This was the first thing we consider in one of our web design in Manly.

Make sure site linkable and discoverable

According to Google, “Only natural links are useful for the indexing and ranking of your site.”

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Web Design: make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link.

If features such as JavaScript, cookies, session IDs, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Related Posts: 

• SEO and Web Design For Traffic and Business Branding

• Elements of a Mobile-Friendly Web Design

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Things to Avoid in creating your user-friendly website

Don’t fill your page with lists of keywords:

attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don’t feel obligated to purchase a search engine optimization service.

Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines.

Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don’t use images to display important names, content, or links.

Google crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.

Don’t create multiple copies of a page under different URLs.

Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page. More information about canonicalization.

The post User-Friendly Website: The Collaboration of Web Design and SEO appeared first on Grow My Business Online.

The opportunity has already come and gone that site proprietors acknowledge how a website design can impact the change.

There is a lot more to building an effective website than just having a good web design. In order to attract the attention of viewers and be noticed by search engines such as Google, it is vital to have an effective optimization plan which is a completely different aspect in website success other than just visual appeal.

It is often felt that the implementation of an innovative design leaves optimization unable to function as it must in order to achieve desired goals. This is why it is so important for developers to work closely with marketing and SEO – and vice versa. The final result can then be a careful, success combination of both efforts.

Web Design: Appearance Can Be Fleeting

A website has to look appealing to encourage viewers to be interested – no real argument there; however, appearance should be done in a way that does not negatively impact optimization efforts. Sometimes certain web-building elements can do just that, which should be avoided at all costs.

The use of JavaScript and Flash animation, which are often favourite tools of certain types of internet developers, are two examples of design efforts that should be avoided as neither are recognized by web crawlers and have no part of effective optimization.

Web Design: Navigation & Sitemap

When trying to rank pages, there are other important factors to be considered from a designer’s point of view as well. Inclusion of easy navigation and a site map is essential and should be configured into the whole design. A layout that uses keywords in H1 headers and meta tags is valuable and needs to be recognized as such in any website plan.

Easy and efficient internal linking on a website is also significant for success with optimization efforts. Keeping navigation to the least number of clicks and making use of unique page names and URLs are both reliable methods that positively affect optimization and a part of any good web building plan.

Web Design and SEO Cooperation

Ideally, the best website designer is a person who is skilled in both marketing and optimization side of website development, who understands the importance of both aspects and has the ability to implement those needs within an innovative and visually pleasing presentation.

The truth is that both SEO and new ideas in web design constantly changing to the point that keeping up with one is hard enough, let alone attempting to be aware of all the cutting edge news and techniques in both topics.

This is why it is so critical for these two positions to work together on website projects in order to have the most productive results. Design affects SEO – and SEO also affects design.

The goal of this online building team should always be to initially outline the main purpose of a website and web design, define the targeted audience, and realize how customers will use the online services.

Once that has been identified, it will then be possible to come up with a navigation structure and page layout that promotes optimization while leaving room for enough creativity to attract online viewers.

Web design: viewer-appealing presentation

Decisions should be made in regard to how to most effectively place text and images for SEO in ways that leave the web designer the ability to execute a viewer-appealing presentation.

Once the development has been concluded, optimization should be carefully examined; if major changes in item placement or the way navigation is functioning seems to be problematic to SEO, more brainstorming between design and marketing is necessary.

Although it may seem like a continuous cycle, experienced web designers and SEO experts will usually understand what methods and layouts work well together and which do not.

Once that perfect combination has been achieved, the benefits should become clear through better search engine page ranking, appealing design, and user-friendly functionality!

Digital Marketing Services:

• Affordable SEO
• Affordable Web Design
• Affordable PPC Marketing
• Affordable Graphic Design

Article Source: [http://EzineArticles.com/

The post Web Design and SEO: This Two Must Work Together appeared first on Grow My Business Online.

• Affordable SEO Services
• Website Design Company Sydney
• Graphic Design
• PPC Campaign Management
• Social Media Marketing
• Content Marketing Strategy and
• Web Hosting

Benefits of Business Website

Most of the business owners dream of ” how can I grow my business online?” in the international market. And the first answer to this dream is to have your own business website, which you can easily acquire with the help of an affordable web design agency in Sydney.

To expand a business in the global market the first thing business owner should do is to have a website of the business. Some are hesitant to spend any money to make their own website. They don’t understand the reason why they must invest in creating any website.

But the fact is more and more people spend much time online these days. So, to draw the attention of the potential customers the strongest asset a business owner could have is a website of the business he owns.

Look for Affordable Web Design Agency

The first thing to do is to search for a professional and affordable web design agency in Manly, Sydney. Website design agency in Sydney can help you build an amazing website so that you can attract more and more visitors and turn the visitors into customers.

To create your own business website, you need to contact the best web designing company. There are a number of web design companies who will build a website for you.

But all the web design companies are not the same good. Even an excellent web design company may not fulfil all your requirements. So, stay careful as much as necessary while choosing the best web design company that will work as per your requisite perfectly and proficiently.

Here are the 13 essential tips to consider when choosing an affordable web design company:

Factors to Look For an Affordable Web Design Company in Sydney

1. Fund – First of all, you should take a look at your finance. Ask yourself why do you need a website. You may need a website for your online business to sell your products or you may simply promote your business through your website.

You may give all the information about your business through your website, or you may simply offer some information and rest you may offer directly via phone or any brochure or leaflet. So, there are different reasons for creating your own website. So be aware of what you want and the go-ahead to the next steps.

2. Portfolio – After you get the names of some web designing companies, you should ask their portfolio from them. A huge amount of portfolios of a company will help you to understand that the company is well experienced in the field of website designing.

Different type of élite designs in different website created by a single company shows that the company is versatile and hence it can design the exact type of website that you need.

The websites designed by the companies necessitates easy navigation as all the visitors of your website are not much savvy in using computers and the internet.

3. Service details – The third point is about all the services the website designing company provides you, like domain registration, internet marketing service, search engine optimization, social media marketing, web hosting, technical support etc.

If your business is an online business and you sell products online, then you should also make sure that your affordable web design company provides services like payment gateway integration, shopping cart integration, SMS and Fax integration etc.

4.Contract on website ownership – Some affordable web design agency offer license to use the website after they have created your business website instead of transferring the ownership to you. So make it sure from the contract paper where it is clearly stated that the website owner is only you. So that if you switch to another service provider, you can take your website also with you.

5. ftp and hosting control panel user-id, password – Try to confirm from your service provider that they will furnish you with all the details about ftp and hosting control panel login user-id and password of your website. So that you can change your service provider if required.

6. Long-term relationship and cancellation policies – Try to understand if the company wants to keep up a long-term relationship with you, so that you can up-to-date your website if needed. Also, know about their contract cancellation policies so that you don’t face any unwanted troubles in future.

Some affordable web design agency may want to keep up a long-term relationship with you and in turn, you have to pay them on a monthly or yearly basis. But if you are not willing to up-date any new information in your website, then it is unnecessary for you to pay on regular basis. So be sure about this policy also.

7. Technical support – before you sign-up with any company you should also verify if the company provides any technical support or not, so that if you face any problem later on while navigating your website, the service provider stands by you to correct all the technical errors.

8. Best web designing company – The affordable web design company should have a team of committed, experienced and vibrant experts. The experts are confident enough and equipped with most web tools and advanced technologies.

So that they could offer the best solution for your business and put your businesses at the top. The company is a leading brand in web design and development in the global market.

9. On-time project delivery – Before you sign-up, confirm that the company will complete your project within your time-frame. Some companies are there who will take months together to contact you for simple and small details and delay your project.

10. Customer satisfaction – The web design company should give priority to client-satisfaction.

11. Logo and graphic designing – It will be very helpful for your business if your web design agency can create a special logo and graphics designed exclusively for your business keeping in mind the products you sell through your business.

A mind-blowing logo creates a huge impact on the visitor’s mind for a lifetime. For example- the “Disney World” logo has a huge impact on our mind since our childhood days. Also the beautiful logo of the most desired Ferrari or Audi car.

12. Ask for proposals and compare them – Once you have narrowed down the list of companies as per your requirements you can ask proposal from the remaining companies. This will help you to know about the exact rates, offers and the exact services the company is willing to give you.

Hence you will be able to compare all the proposals and select the best-suited web designing company for your business.

13. Don’t get magnetized by false hopes – Do not become allured by low price and amazing offers and end up nowhere!! Be sure that the web designing company you chose to work with is the best web designing company and also an affordable web designing company.

If your affordable web design company provides you with a clear view of all the points mentioned above, then feel free to go with them for a deal. It will help you to fullfil your business website need without any hassle. But if any company is not willing to give you any idea about any of the points, then just ignore the company and move to the next prospective company.

Related Posts:

• 5 Reasons To Build a Mobile-Friendly Website
• Web Design: Affordable Website For Your Small Business
• Web Design: Mobile Designs Users Will Love

Article Source(with persmission): http://EzineArticles.com/741155

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