How to find SEO Agency for your small business?

In today’s digital marketing world, SEO is an essential campaign for every small business to succeed. Access to affordable SEO for small businesses is now available anytime and anywhere in the world. And as a small business owner, you should be familiar with search engine optimization or SEO.

However, finding affordable SEO services for small businesses isn’t an easy task for sure. SEO is such a complex field, so it’s not easy to know what services your small business need. It’s important to understand what SEO services can do for your small business to rank higher in Google Search. Having a good grasp of how SEO can help you achieve your business goals is essential for success.

Don’t make arrangements with your prospect SEO Agency and are totally ignorant of everything about SEO.

So here are a few things to consider to learn and ask the SEO Agency in Sydney.

Industry Keyword Research

Learn about your industry-related search keywords and ask the SEO Agency how they can help you rank on Google Search.

Keyword research is often the first step of any SEO campaign whether small or big business. By researching and selecting the most appropriate target keywords, you create the opportunity to rank well in search engines for that specific topic. And so ranking high in Google Search needs keyword research to know what your prospective clients are using to search for companies like you.

Without a list of your target keyword, you cant start your campaign. And without it, your SEO campaign is blind.

If you are in the job management software industry, you can get an overview of what your customers are using to search for job management software using a Free SEO Keyword Tool such as Wordstream.

Go to Wordstream and type or copy and paste your website URL or type “job management software and you can get the result in a minute.

Determine first the search volume, then the competition level because the higher the competition the more difficult to rank. So, when you that list, then look for a professional and affordable SEO agency in Sydney and negotiate to optimise your website for the keyword you have chosen. But be open to their professional advice.

 

 

Website Audit

Ask your SEO Agency in Sydney if they offer a free consultation and if they can provide you with a Site Audit Analysis.

The purpose of a website audit is a complete analysis of a website’s health, performance and speed. If you assess these areas, it will give you a full picture of the current effectiveness of your site. It will also show where you may be able to further optimise and improve your site.

The following factors are examples of a site-wide Technical SEO audit: Errors, Warning and Notices.

Website Errors – these are not necessarily an error in your website code, style or design. But these are based on SEO standards. That is why it is a good tradition to include your SEO team in the planning and execution of your website design.

Website errors: :

• Internal broken links – Broken internal links lead users from one website to another and bring them to non-existent web pages. Multiple broken links negatively affect user experience and may worsen your search engine rankings.
• Duplicate Title Tags and Meta Descriptions: Duplicate tags make it difficult for search engines to determine which of a website’s pages is relevant for a specific search query.
• Slow Load Speed – Page (HTML) load speed is one of the most important ranking factors. The quicker your page loads, the higher the rankings it can receive.
• Pages Don’t have Title Tags – If a page is missing a title, or a <title> tag is empty, Google may consider it low quality.
• Returned 4XX status code – A 4xx error means that a webpage cannot be accessed. These errors prevent users and search engine robots from accessing your web pages, and can negatively affect both user experience and search engine crawlability.

Website Warnings:

• Uncompressed Pages – This affects site performance. Page compression is essential to the process of optimizing your website. Using uncompressed pages leads to a slower page load time, resulting in a poor user experience and a lower search engine ranking.
• Duplicate H1 and title tags – It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title> and <h1> tags match, the latter may appear over-optimized to search engines.
• Images don’t have Alt Attributes – Alt attributes within <img> tags are used by search engines to understand the contents of your images. If you neglect alt attributes, you may miss the chance to get better placement in search results
• The page doesn’t have a meta description – Though meta descriptions don’t have a direct influence on rankings, they are used by search engines to display your page’s description in search results

Website Notices:

• Robots.txt is not found – A robots.txt file has an important impact on your overall SEO website’s performance. This file helps search engines determine what content on your website they should crawl.
• Pages are blocked from crawling – If a page cannot be accessed by search engines, it will never appear in search results.
• Orphaned pages in sitemaps – An orphaned page is a webpage that is not linked to internally. Including orphaned pages in your sitemap.xml files is considered to be a bad practice.

 

 

Content Audit

If the SEO Agency is an SEO Expert, then they must know that content is king. If the agency will recommend you to do a monthly high-quality blog post to improve your website’s authority and relevance in the search results, then you know that you are talking to the right people.

Local SEO is always about fresh content that can help you not only rank in Google Search but also promotes your company to potential customers on social media.

Content Audit will help your SEO agency determine the related topics to produce related to your product or services. And this topic must also capture your social media audience as you engage in social media marketing. Without fresh and timely content related to your product and services, you can also attract potential customers on social media.

 

Affordable SEO Package

SEO companies usually have SEO Service Packages. And It is always a good thing to ask for about it because this will determine how much is the extent of the work the SEO agency will do and what benefits can you expect with the money you invested in the SEO company.

It is always a good start to establish your expectations because SEO is a fragile industry. SEO Professionals deal with the threat of daily changes in the Google Algorithm that could definitely affect your website either positively or negatively.

So if you find that the SEO Agency is committed to implementing Whitehat SEO to your business website, then you have a long-term local business ahead of you.

The Affordable SEO Agency in Sydney

There are other things that your SEO agency may discuss with you, but the following topics above are the basic things that you must know in order to secure a good conversation and get a positive outcome with your prospective SEO Agency.

We at Grow My Business Online works professionally with small and new business because we believe that every business today must take advantage of the limitless benefits of digital marketing.